"Golden Link" - Exclusive Visual Image for the 127th Canton Fair

  In order to better showcase the characteristics of the online hosting of this year's Canton Fair, the conference has specially formulated the exclusive visual image of the 127th Canton Fair - the Golden Link. Let's see first!

The Golden Bond, paired with a Chinese red background and theme slogan, formed the visual image of the 127th Canton Fair.

(Exclusive Visual Identity for the 127th Canton Fair in English and Chinese)

(Exclusive Visual Identity for the 127th Canton Fair in English and Chinese)

(English version of exclusive visual image for the 127th Canton Fair)

The Canton Fair is an important platform for China's foreign trade and opening up. Since its establishment in 1957, it has gone through storms and never stopped, undertaking the important task of letting the world understand China and let China go global. It is praised by international friends as a "bond of friendship and a bridge of trade", and has made tremendous contributions to Sino foreign economic and trade cooperation and the development of an open world economy.
The visual image of this year's Canton Fair is designed with the main concept of "the bond of friendship and the bridge of trade". The brand image of the Canton Fair - Baoxiang Flower - is cleverly integrated into the golden bond, symbolizing that the Canton Fair, as China's first foreign trade promotion platform and a global trade event, will not forget its original intention, firmly remember its mission, constantly innovate, and forge ahead, polishing this "golden signboard" brighter and brighter.
The background color of Chinese red, combined with bond connections and cloud like undulations, creates a beautiful gift box, symbolizing that the online hosting of the 127th Canton Fair is a contribution of Chinese wisdom to maintaining global industrial and supply chain stability and promoting the development of world trade.
The theme slogan "Canton Fair, Global Share" not only explains the brand value of the Canton Fair's "Canton Fair, Global Share" initiative, but also conveys the characteristics of this year's Canton Fair's move to the cloud, global connectivity, and cloud based exchanges.